The Suzhou "Deeply Love You" Zhou Shen Fan Club recently partnered with the clothing recycling platform "Dangdang Yixia" to launch the "Carrying Faint Light with Clothes, Doing Good in Guangxi" clothing recycling campaign, converting recycled materials into stationery, extracurricular books, and sports equipment for targeted donation to Guangxi's Guzhe Primary School.

According to the organizers, the beneficiaries of this campaign are students at Guangxi's Guzhe Primary School, who have long lacked stationery and extracurricular books. Participants can sort out old clothes, old bags, plush toys, shoes, and idle books no longer used at home and hand them over to the platform for recycling; after the campaign ends, the organizers convert the total cumulative recycling weight of all participants into brand-new stationery, extracurricular books, and sports equipment, delivered to the school in the name of "Zhou Shen & Suzhou Deeply Love You Zhou Shen Fan Club."

In terms of recycling logistics, the campaign is open nationwide, and a single pickup of 3 kilograms or more qualifies for free door-to-door recycling by appointment, with no fees charged throughout the process. In addition, users who invite friends to complete recycling after making an appointment can receive custom Zhou Shen exclusive cards and enjoy free shipping to their door.

The campaign copy uses "the faint light of an old piece of clothing" as its narrative thread, connecting the act of recycling with the real needs of disaster areas and rural education, saying this faint light "may be the brightness of the children's entire semester in this small campus surrounded by mountains."

From an industry perspective, this kind of public welfare recycling jointly initiated by fan communities and secondhand recycling platforms is an attempt to extend clothing recycling channels toward community-based and scenario-based models: the platform provides door-to-door logistics and weighing settlement capabilities, the fan group provides mobilization and target recipients, and the recycling weight becomes a quantifiable, traceable basis for donation.

Source: Aiding Guangxi | Standing Together Through Wind and Rain, Hearts with Guangxi! Carrying Faint Light with Clothes, Doing Good in Guangxi💙 The Guangxi floods touch countless hearts. Perhaps we cannot go to the front line, but we can use the weight of an old piece of clothing to send our care to the land of Guangxi. This... · Originally published on 2026-07-10