On October 4, 2025, the old clothes recycling brand Dangdang Yixia appeared as a sponsor alongside Jingshentang FC at the 2025 Wugou National Finals held in Wuhu, Anhui, bringing old clothes recycling into the setting of a large amateur football tournament.

The Wugou National Finals is a top-tier domestic amateur football event. This edition features the Wuhu Olympic Sports Center venue and the Wanzhi venue, with participating teams from all over the country and a large gathering of players, family members, and spectators. Jingshentang FC competed as the champion of the second phase of the Beijing station, facing champion teams from various regions, and Dangdang Yixia used this opportunity to bring recycling advocacy to the sidelines.

In terms of the recycling participation mechanism, the brand guided spectators to pay attention to the disposal of idle clothing through on-site advocacy combined with online appointments. According to its published information, the old clothes recycling price is 0.5 to 1.0 yuan per kilogram, door-to-door recycling service has covered more than 300 cities and most provinces and municipalities nationwide, and pricing does not differentiate by clothing category. This low-threshold participation method allows spectators to connect with recycling services right after the match.

From the perspective of environmental communication, offline events feature dense crowds, active emotions, and strong interactivity, providing a reach channel for recycling actions different from community settings. Both the organizer and the partner hope to use this to integrate environmental concepts more naturally into the on-site atmosphere, while the standardized pricing system and broad service network also provide conditions for replicating this model in more offline sports scenarios.

Source: Dangdang Yixia Brings Old Clothes Recycling Action into the Offline Event Setting of the Wugou National Finals · Originally published on 2025-10-05