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A survey published by UK retail trade media Retail Week on September 15, 2026 shows that secondhand consumption is not exclusive to low-income groups—the higher a household's income, the greater the proportion using the resale platform Vinted.
The data shows that among UK households with an annual income above £80,000, more than half have used Vinted; among households with an annual income below £20,000, that proportion is only 34%. The gap between the two exceeds 16 percentage points, showing a clear positive correlation with income.
The result comes from statistics on UK households' secondhand shopping behavior, and the report was written by Retail Week journalist George Arnett. The survey disclosed only the above comparison of Vinted usage rates for these two income brackets, without further explanation of other platforms or subcategories.
From an industry perspective, this set of data overturns the traditional perception that "secondhand trading is driven by price-sensitive groups": high-income households are also deeply involved in secondhand circulation, and are even more active. This has reference significance for secondhand platforms' user acquisition and marketing positioning—high-end customer groups may likewise be a core user base for secondhand resale.
Source: High-income households are the most likely to shop secondhand · Originally published on 2026-09-15
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