A UK Vinted seller has earned over £20,000 reselling secondhand clothing over the years. She has identified 7 brands that consistently sell well on the platform, and notes that once-popular brands like Converse and ME+EM are now slowing down. A red M&S co-ord she recently bought for £6 sold for £35 in under an hour; a pair of Helmut Lang men's trousers bought for £1, despite having stains, sold for £25 within hours.

Key Points

  • The seller has earned over £20,000 on Vinted, mainly selling family's old clothes and items specifically sourced for resale.
  • Consistently strong brands include Adidas sportswear, specific Zara pieces, M&S co-ords, Helmut Lang, Arket knitwear, Toast, and running shoes and workwear/outdoor brands.
  • Some brands like Converse and ME+EM no longer sell as well as before, which she suspects may be related to market saturation in secondhand resale.

According to UK media dailymail.com, a veteran Vinted seller named Darryl Hannah Baker shared her reselling experience on the platform. She initially sold her family's old clothes, then began specifically sourcing items to resell for profit, accumulating over £20,000 in earnings to date. She emphasizes that reselling popular brands changes with fashion trends over time. Years ago, Converse and UK brand ME+EM were her bestsellers, but now they are hard to move; some pieces from & Other Stories, Nobody's Child, and Never Fully Dressed show similar patterns. She believes this may not simply be due to declining brand popularity, but rather saturation in the secondhand resale market. However, Vinted now allows UK sellers to reach buyers in the US and Australia, providing a broader potential audience for items.

In her view, brands currently delivering good resale value include:

Adidas: Although Nike ranks first in VintAnalytics' Vinted sales rankings, Adidas performs better for her. Sports tops, trousers, jackets, and items with large trefoil logos sell smoothly. She particularly focuses on vintage styles, believing the brand's popularity has been rising in recent years, further solidified by its collaboration with Oasis's 2025 reunion tour.

Zara: The key is "the right version" — influencer styles that have gone viral on social media. She cites examples like a black blazer with a giant pink satin bow, slouchy crochet sweaters, and animal-print co-ords that all sold quickly.

Marks & Spencer: Whether vintage St. Michael, current M&S, or Per Una lines, all are sought after by buyers. She recently sold a red dress set bought for £6 for £35 in under an hour.

Helmut Lang: This luxury brand that shows at New York Fashion Week may seem niche, but she has repeatedly found its pieces sell instantly. Last month she bought a pair of men's trousers for £1 with an irremovable purple ink stain, and they sold for £25 within hours.

Arket: H&M's Swedish lifestyle brand known for minimalist style. Knitwear and sweaters command higher premiums, while basics like T-shirts sell for less, so sourcing requires attention.

Toast: This Welsh-founded brand is extremely popular on Vinted, often receiving many likes and selling within 24 hours. She recommends grabbing it immediately whenever spotted in charity shops.

Sneakers and Functional Clothing: Secondhand sneakers are a significant part of the resale market. A sneaker reseller revealed that in 2026 so far, Asics, Hoka, On Cloud, and Nike running/trail shoes have been the bestsellers, with The North Face also gaining attention. Workwear brands like Carhartt, Dickies, and outdoor brands Berghaus, Mountain Equipment have consistently sold well, with seasonal fleeces and jackets performing especially well. Among gym brands, Lululemon performs best.

This seller suggests checking eBay sold listings for price reference before sourcing. For the used clothing export and resale industry, this list from a frontline seller reveals the brand dynamics and turnover efficiency in the secondhand clothing end market, providing real-time retail-side signals for sorting, sourcing, and export selection.

Source: I've made over £20K on Vinted, I know which brands make the most money · Originally published 2026-10-04