On September 9, the Cross-Border E-Commerce Empowering the "Hundreds, Thousands, and Tens of Thousands Project" Puning Textile and Garment Industry Belt Matchmaking Conference and supporting activities were held in Puning, Guangdong. The event was guided by the Office of the Guangdong Provincial Command for the "Hundreds, Thousands, and Tens of Thousands Project," hosted by the Guangdong Council for the Promotion of International Trade (CCPIT Guangdong) and the Jieyang Municipal People's Government, and organized by the Jieyang Council for the Promotion of International Trade and the Puning Municipal People's Government. It was a key industry belt special session of this year's Guangdong trade promotion system's "Cross-Border E-Commerce Hundred Counties Tour to Empower the 'Hundreds, Thousands, and Tens of Thousands Project.'"

Puning is the main battlefield of Jieyang's textile and garment industry, with a complete industrial chain. It currently has more than 7,000 textile and garment enterprises, and the industry scale reached 143.1 billion yuan in 2025. It has been awarded titles such as "China Textile Industry Base City" and "National Foreign Trade Transformation and Upgrading Base (Underwear)." This matchmaking aims to help the local textile and garment industry expand into overseas online markets through trade promotion platforms, platform aggregation, and supply-demand matching.

Chen Xiaofeng, Party Secretary and President of CCPIT Guangdong, said in his speech that the trade promotion system will seize the opportunities of digital trade, guide textile and garment enterprises to go global through cross-border e-commerce, and make good use of platform ecosystem resources. Using the newly unveiled Puning Textile and Garment Industry Belt Cross-Border E-Commerce Innovation Service Center as a carrier, it will link with CCPIT Guangdong's overseas economic and trade network to explore international markets. At the same time, it will promote enterprises to strengthen product innovation, digital empowerment, and brand cultivation, and move up the value chain.

At the meeting, Chen Xiaofeng, Liang Zhuhua, Member of the Standing Committee of the Jieyang Municipal Party Committee and Party Secretary of Puning, and Li Pengyu, Deputy Mayor, together with relevant heads of the Puning Garment and Textile Association, SHEIN, and Alibaba International Station, jointly unveiled the "Puning Textile and Garment Industry Belt Cross-Border E-Commerce Innovation Service Center." In his speech, Liang Zhuhua expressed the hope that platforms would bring in traffic and sell Puning's good products, and said that the innovation service center would be used as a starting point to improve the cross-border e-commerce industry ecosystem, implement policies for industrial renewal and upgrading, and resolve bottlenecks and difficulties for enterprises going global. Li Pengyu said that the conference takes the Puning textile and garment industry belt as a breakthrough point to build a face-to-face communication platform for the government, platforms, buyers, and manufacturing enterprises. He hopes that platform institutions and buyers will help local factories open up overseas sales channels, enterprises will actively layout in the cross-border e-commerce track, and relevant departments will provide full-chain services such as policy matching, platform linkage, and compliance guidance.

On the same day, two thematic presentations were also held, respectively introducing Puning's textile and garment industry investment environment and cooperation opportunities, as well as the "Jieyang City Action Plan for Promoting the Renewal and Upgrading of the Textile and Garment Industry" (2026-2030) policy. SHEIN, Alibaba International Station, and the China Quality Certification Center shared topics including expanding global sales through the "Made in Puning" quick-response supply chain, AI empowering industry belts to broaden sales channels, and green and low-carbon compliance requirements faced by textile enterprises going global. Four domestic and international buyers, including Vietnam's MVOT Group, Taotian Group, JD Group, and Chaoyang Apparel, released procurement needs, product selection standards, and cooperation conditions on site. A negotiation area was set up at the venue to organize supply-demand matching between enterprises with production capacity and willingness to cooperate and platforms and buyers.

During his stay in Jieyang, Chen Xiaofeng also went to the Jieyang Ancient City for research, accompanied by Yao Lixuan, Member of the Standing Committee of the Municipal Party Committee and Head of the United Front Work Department.

Source: Cross-Border E-Commerce Empowering the "Hundreds, Thousands, and Tens of Thousands Project" Puning Textile and Garment Industry Belt Matchmaking Conference and Supporting Activities Held - Jieyang Municipal People's Government Portal · Originally published on 2026-09-10