Recently, European online secondhand clothing resale platform Vinted has continued to increase its marketing investment in the US market. The latest Spot Ten report from Media Monitors shows that it has become an active advertiser on SPOT Cable channels.

The Europe-headquartered online clothing reseller is actively reaching toward the user base of US secondhand marketplace Poshmark. Through concentrated spending on cable TV advertising, Vinted is trying to build broader brand awareness among US consumers in order to capture a share of the North American secondhand apparel market.

The Spot Ten report mainly tracks local cable TV advertising in the US, and Vinted's placement near the top of the list reflects a clear orientation in its marketing strategy. Although the company has not yet disclosed its specific ad budget or campaign period, this high-frequency exposure reveals its determination to keep penetrating the US market.

Industry analysts note that competition among secondhand apparel platforms is shifting from pure user accumulation to a battle for brand mindshare. Reaching mainstream audiences through TV advertising can help Vinted open a differentiated brand entry point in a North American market where Poshmark holds a first-mover advantage. Whether its marketing mix will expand further is worth watching.

For the global used-clothing trade industry, this move signals that cross-border secondhand trading platforms are increasing their marketing investment in mature markets, and industry competition may intensify.

Source: Vinted Commitment Shines at Spot Cable | Radio & Television Business Report · Originally published 2026-08-18