At the entrance of a three-day weekend market on Xuan Thuy Street in An Khanh Ward, Ho Chi Minh City, a handwritten sign lists the names of well-known Vietnamese artists such as Quang Binh, Diep Bao Ngoc, Dong Anh, Yumi Zang, and Meo Tao Ngoc, attracting many young people to stop. This market is already the fourth annual event, and the organizers say they hold only one to two large events each year, with the next one expected around Christmas. Although there are no fancy stalls on site, the areas are clearly divided by everyday clothing, accessories, handbags, dolls, children's items, and more. Many items are like new, and some still have tags attached.

Key Points

  • The weekend market is held on Xuan Thuy Street in An Khanh Ward, Ho Chi Minh City, lasts three days, and is the fourth annual event.
  • Nike sneakers co-branded with G-Dragon featuring a small daisy pattern had a market price of over 10 million VND at launch, but are resold on site for about 2.5 million VND; Crocs sandals co-branded with Pop Mart sell for about 2.4 million VND.
  • The organizers say all items are strictly screened, excluding low-quality mass-produced products, and require items to remain in their original condition, have reuse value, and be aesthetically pleasing.

The most eye-catching area is singer Quang Binh's clearance section, spanning four stalls. Ho Thai Hoa, 23, who says he helps Quang Binh organize items, said the goods brought this time are diverse, especially shoes. He said many customers ask about Quang Binh's goods as soon as they enter, and the most sought-after are the Nike sneakers co-branded with G-Dragon featuring a small daisy pattern - over 10 million VND at launch, but resold here for only about 2.5 million VND; Crocs sandals co-branded with Pop Mart are also only about 2.4 million VND.

Ho Thai Hoa believes the appeal is not only the discount. He said many people search carefully to find rare and hard-to-get special editions; although second-hand, there are also many new items; customers want to find rare goods at low prices and are also curious about what the artists they like have worn.

Nguyen Hoang An, a student at the University of Social Sciences and Humanities in Ho Chi Minh City, spent nearly an hour choosing a knit sweater and accessories. She said she would not pay just because a celebrity had worn something, and her criteria remain the right style, good fabric quality, and a reasonable price; but frankly, knowing an item came from someone with taste sparks curiosity and increases trust in the source.

Le Minh Khang, 24, who works on Nguyen Huu Canh Street in Thao Dien Ward, Ho Chi Minh City, looked repeatedly and carefully at the shoe rack. She said she used to love browsing second-hand stores, but many items were too expensive to afford; many styles were so expensive at launch that she would not even consider them, but now the resale prices are reasonable and the condition is good, so they are worth considering. That someone else owned them is just an interesting talking point; what matters most to her is a unique design, something special, and a style that suits her taste.

Tran Nguyen Khanh Linh, 25, who lives on Street 13 in Binh Thanh Ward, Ho Chi Minh City, is obsessed with the "one-of-a-kind" nature here: almost every item is the only one in the world, so there is no fear of wearing the same thing as someone else; when rummaging in the store and finding an item that seems made just for you, it feels like treasure hunting.

Unlike temporary clearance sales, the organizers emphasize that all products undergo strict screening, and low-quality mass-produced products are excluded; displayed items must remain in their original form, have a high possibility of reuse, and be aesthetically satisfying. Many artists buy items for shoots or events and then simply store them, almost brand new but forgotten. The organizers say this flea market is not just about clearing closet clutter, but more about promoting sustainable consumption and letting idle good items find new owners.

For the second-hand clothing industry, this market demonstrates the circulation path of celebrity idle items among young urban consumers in Vietnam: supporting premiums with scarcity and source endorsement, while maintaining the quality image of second-hand fashion through strict screening, providing a sample for the localization of the resale model in the Southeast Asian market.

Source: 연예인들이 쓰던 물건 '사냥': 수천만 VND 상당의 신발이 250만 VND에 재판매됐다. · Originally published on 2026-10-04