IKEA has officially launched a secondhand home goods marketplace, open to IKEA Family members, allowing them to buy and sell used home furnishings—a move seen as direct competition with existing secondhand platforms like eBay and Vinted.

Key Points

  • IKEA Family members can buy and sell secondhand home goods on the new platform, which competes with eBay and Vinted.
  • Items purchased through the platform cost an average of 60% less than buying the same items new.
  • When sellers upload eligible items, the system automatically provides pricing suggestions, professional photos, product descriptions, and assembly instructions; sellers can choose to receive cash or an IKEA gift card with a 15% bonus.

The platform is currently open only to IKEA Family members, and the categories cover used home goods, though mattresses, appliances, and food are excluded. For buyers purchasing furniture, the platform also offers free ordering of replacement parts.

On the seller side, the platform focuses on lowering the barrier to listing: after sellers scan eligible items, the system automatically generates pricing suggestions, professional product photos, text descriptions, and assembly instructions, eliminating the need to write and shoot them themselves. For payment, in addition to cash, the platform offers an IKEA gift card option with an extra 15% bonus, encouraging sellers to keep their earnings circulating within the IKEA ecosystem.

This move means IKEA is extending from pure home retail into the resale market, directly entering the user and transaction scenarios of general secondhand platforms like eBay and Vinted, and also providing a brand-operated channel for the circular flow of used goods in the home category.

Original title: Ikea launches new resale site to tackle eBay and Vinted

Source: Ikea launches new resale site to tackle eBay and Vinted · Originally published on 2026-10-07