Chloe Lovett, a 25-year-old woman from Sheerness, Kent, once worked a minimum-wage job at a small-town spa, but now she is on track to earn over £100,000 a year selling second-hand clothing on the resale platform Vinted.

Lovett initially treated selling old clothes on Vinted as a side hustle, doing it on and off for several years. Last September, she decided to go all in and see if she could turn her love of fashion into a career. Just eight months later, she opened a physical store called "Lovett Or List It" near her home in Sheerness, where customers can buy and consign second-hand clothing.

Today, her online sales alone bring in £400 a day, and if that pace holds, her annual income could exceed £100,000. Lovett admits she never expected the business to take off so quickly and still struggles with impostor syndrome from time to time. "I'm fully booked six days a week, and honestly it's too busy," she said. "I didn't expect it to blow up like this. Sometimes I wonder if I even deserve it all."

Before making that decision, Lovett had helped her boyfriend Jack run his marketing company, an experience that gave her plenty of skills for what came next. At first she worked entirely from home, but as the volume of clothing surged, the house quickly became impossible to navigate. Jack and his partner used to collect bags of old clothes in person, but eventually they couldn't keep up, so Lovett began thinking about finding a shop. Last May, she found an abandoned council office building in Sheerness, spoke with the owner, and decided to take a gamble and open for business.

Inside the store, second-hand clothing is neatly arranged by colour and size. Lovett buys unwanted clothes from customers by weight and resells them both online and in-store. She prefers durable, classic styles over fast-fashion trends. Her customers range from teenagers to the elderly; one customer once brought in five pairs of never-worn Levi's jeans with the tags still attached.

Currently Lovett is the store's only employee, but her pet dog Dolly is often by her side and has become a favourite among customers. Although the shop is fairly popular, most of Lovett's income still comes from online sales. To avoid wasting the clothes she takes in, she also resells some items that don't suit her customers to other second-hand traders. Next year, she plans to move into a commercial industrial unit within six months and gradually hire staff to support the business's growth.

Looking back on the decision to quit her old job, Lovett says she has no regrets: "It was absolutely the right choice. I really enjoy being my own boss and working at my own pace. Every day brings different clothes and different customers, and that's exciting."

Source: I started selling on Vinted - here's how I'm set to make £100k a year · Originally published 2026-08-20